Do You Wait to Secure a Publisher or Self-Publish Your Book?

So, you’ve written your first book—congratulations! Your manuscript has been professionally edited and proofread, and you’ve mapped out a marketing plan to promote it over the next year. Now comes the big question: Do you wait to land a traditional publisher or self-publish your book?

In today’s publishing world, more authors than ever are choosing to bypass the traditional route and self-publish—and for good reason. But that doesn’t mean traditional publishing is obsolete. Let’s explore both options, the latest industry insights, and what you should consider before making your decision.

Why Many Authors Choose Self-Publishing

There are many reasons authors don’t wait for a publisher:

• Speed and Control: You control your timeline, design, and pricing.

• Higher Royalties: Keep more of your book’s earnings.

• Creative Freedom: Publish niche genres or experimental works that traditional publishers often overlook.

• Accessibility: No gatekeepers—platforms like Amazon KDP, IngramSpark, Draft2Digital, and Smashwords let you publish directly.

Warning: The flip side? You’re responsible for editing, cover design, marketing, and ongoing promotion—unless you hire professionals to help.

Traditional Publishing Still Has Its Strengths

Don’t dismiss traditional publishing entirely. While it can be slow and highly competitive, it offers:

• Professional editing and design teams

• Established distribution channels (including brick-and-mortar bookstores)

• Credibility and prestige in literary circles

• Potential access to media coverage and literary awards

Yet, securing a publisher requires patience, persistence, and resilience in the face of rejections.

Publishing Trends in 2025: What’s New?

Staying updated on industry trends will help inform your decision. Here are a few key developments shaping 2025:

• AI in Publishing: Expect to see more AI-assisted editing and marketing tools, both for traditional and indie authors.

• Audiobooks and Serialized Fiction: These formats are experiencing massive growth, particularly among younger readers.

• Print-on-Demand Expansions: Higher-quality options and faster global shipping are making print-on-demand more attractive than ever.

• Social Commerce: Platforms like TikTok Shop and Instagram Checkout are now viable channels for book sales.

• Readers Prioritize Authenticity: Personal storytelling, diverse voices, and connection with authors via social media are increasingly driving sales.

For deeper insights, check out:

• The Top 10 Publishing Trends for 2025

• Publishing Trends 2025

• State of the Self-Publishing Union: Self-Publishing Statistics

The Reality Check: Marketing is Mandatory

Whether you self-publish or secure a publisher, marketing will fall mainly on you. Even traditionally published authors are expected to promote their own books.

Uploading your book to Amazon KDP and announcing it a few times on social media won’t move many copies. You need:

• A consistent year-long marketing plan

• Professional author branding and online presence

• Active email marketing and social media engagement

• Possibly, paid ads or influencer partnerships

Tip: If you don’t know where to start, consult a professional book marketer. I can recommend a few excellent ones.

Key Takeaways: Should You Wait or Self-Publish?

Ultimately, your choice depends on your goals, resources, and risk tolerance.

• Control:

  • Traditional Publishing – Limited

  • Self-Publishing – Full

• Speed:

  • Traditional Publishing – Slow (12–24 months)

  • Self-Publishing – Fast (weeks/months)

• Earnings per Sale:

  • Traditional Publishing – Lower

  • Self-Publishing – Higher

• Upfront Costs:

  • Traditional Publishing – Minimal

  • Self-Publishing – You pay for editing, design, and marketing

• Prestige:

  • Traditional Publishing – Higher

  • Self-Publishing – Still evolving

• Marketing:

  • Traditional Publishing – Mostly on you

  • Self-Publishing – Entirely on you

Final Thoughts

Whether you choose to wait for a publisher or self-publish, remember this: Writing the book is just the beginning. Publishing success today—no matter which path you choose—requires consistent marketing, strategic planning, and community engagement. Treat your book like a business.

The good news? You don’t have to do it alone.

Talk to fellow authors about their experiences.

Join communities like ALLi (Alliance of Independent Authors).

Learn from free resources like Reedsy or SelfPublishing.com.

Need personalized advice? Reach out—I’m happy to connect you with trusted professionals who can help you navigate your publishing and marketing journey.